In an effort to empower and skillfully equip women in the media industry, the Women in Media Development Initiative, WIMDI, joined hands with Cerca Africa and Senema Productions Limited to organize a targeted training program geared toward women across various media sectors.
The training honed in on television production techniques, skills, and strategies.
Speaking on Tuesday at the 1-day training on Television Broadcasting Efficiency, Rita Eghujovbo, a co-founder of the initiative, underscored the critical need for continuous capacity building in a constantly evolving media landscape.
She emphasized how individuals in the media, even in traditional print and radio, are now finding themselves in front of cameras.
This evolution necessitates constant upskilling and adaptation, which is crucial for success in the competitive market.
“This training is specifically for television production and we decided to go for this training because the media is continually evolving, people in print and even radio are now on camera which is why it is important for women who work in the media space to bring themselves to speed to be ready for when the challenge comes up” -She said
Expressing concerns over the rising trend of job cuts in the industry, Rita stressed the significance of enhancing one’s capabilities to stay ahead professionally.
“Job loss is happening rampantly and no matter where you work, the more you can bring to the table the better for you, we are all about making sure we are better at our craft” – She said
The Women in Media Development Initiative is committed to enhancing the craft of women in media to ensure they can offer greater value in their roles.
During the training, Emmanuel Ohiomokhare, the Lead Consultant of Senema Productions Limited, imparted insights into presentation techniques in the media. He commended the participants for their enthusiasm and understanding that effective presentation transcends mere appearance and voice.
Mr. Emmanuel expressed optimism, looking forward to seeing a wave of skilled presenters emerging from this initiative.
“I’m impressed that the participants understand that presentation goes beyond having a fine face or a fine voice, it is hard work and I hope to see more presenters emerge from here in the future”.
Highlighting the extensive experience and services offered by Senema Productions Limited, Mr. Emmanuel outlined their involvement in communications, media-related activities, documentaries, training, and public relations over the span of 12 years.
Their dedication revolves around making a meaningful impact on individuals’ lives, organizations, and especially aspiring women in the media.
Georgina Ndukwe emphasized the core objective of the Women in Media Development initiative: empowering young women in the media industry with essential skills.
According to her, the initiative aims to empower and skillfully equip young women, ensuring they possess not only confidence but also proficiency in their respective fields within the broadcasting industry.
The Women in Media Development Initiative has emerged as a pivotal force, uplifting and empowering women in the media sector.
The recent collaboration with Cerca Africa and Productions, focusing on specialized training in television production, signifies their commitment to fostering a competent and diverse media workforce.
Through consistent initiatives and partnerships, the Women in Media Development Initiative strives to play a crucial role in shaping the future of women in the media industry.
