By Maymunah A. Zubair
At the just concluded 7th Nigeria Diaspora Investment Summit (NDIS), NatureFirst, a brand dedicated to promoting a holistic, lifestyle-centered approach to healthcare, made a strong impression on investors and attendees alike. The brand, led by Founder and CEO Priscilla Canice-Obi, envisions a future where healthcare in Nigeria embraces integrative solutions that prioritize natural, preventative methods alongside conventional medicine.
NatureFirst’s approach emphasizes a blend of wellness practices that cater to both physical and mental well-being, offering services and products designed to help individuals lead healthier lives. During her pitch, Canice-Obi highlighted the brand’s commitment to expanding access to natural healthcare options and empowering communities to take charge of their health through education and lifestyle adjustments. “Our mission at NatureFirst is not just to treat symptoms but to address the root causes of health issues,” she stated, emphasizing the importance of wellness education and lifestyle changes in her approach.
The NDIS provided NatureFirst with an invaluable platform to connect with Nigerian investors in the diaspora who share a vision for elevating healthcare in the country. By joining the summit, Canice-Obi aims to secure partnerships and investment opportunities to scale NatureFirst’s impact across Nigeria and beyond.
The pitch resonated well with the audience, underscoring the potential for NatureFirst to make a significant difference in the healthcare landscape by promoting accessible and sustainable wellness practices. The event, which hosted pitches across various sectors including health, tech, and agribusiness, facilitated numerous connections, culminating in promising partnerships to further develop innovative Nigerian businesses like NatureFirst.
